Streaming Live Video

The technology behind streaming live video is simple. A set of compressed video files are sent via the Internet and displayed in real time. There is no need to wait for the download, the file start paying as soon as you click on it. The multimedia file is basically sent a in a continuous stream of data or waves and they play as soon as they arrive on a particular IP address. You will see a sign which says buffering in the lower portion of your screen. This suggests that the site is downloading the data and playing them at the same time. Most PCs, laptops and I pads have in-built software which can decompress this data and resend signals to audio and video channels.

Most stream videos originate from a wireless video transmitter which makes their file size small and easy to transfer over varying bandwidths. The idea is to make use of a continuous connection like TV or radio so that the end user does not have to wait for an eternity for a file to download and view.

Advantages of streaming live video –

Real Time Viewing – Streaming Live Video has increased multimedia viewership online. No longer do people have to wait for large video files to download, no longer are complex software  needs to run them, and no longer are huge amounts of disk space taken away. People do not waste time in downloads and can view more videos than they did even a few years back.

Faster Internet Views – Live streaming means that you will hear the sound and view the image as soon as it downloads. This fast pace does not affect the quality in any way and you can view the video in perfect digital resolution.

Protection against media piracy – Most of the time streaming live video only runs through your intent browser but does not provide the option of downloads. This makes it difficult to copy, duplicate without authorization or tamper an original file.

Easy to monetize your media content – The lack of piracy allows the owner of the video to monetize the streaming. For a video which has high value payment might be asked for. More importantly the number of hits online can allow profitable internet marketing strategies to take effect around the video.

Track your audiences - Most stream videos are incorporated with sophisticated software which track the number of times the video has been viewed. Some even break down the data by demographics like region, age and professions to help gauge whether the video is reaching its right target audience.

Streaming live video is an essential part of today’s communication system. It covers a wide range of services from the entertainment industry to the corporate world.